Settimana della Moto

EICMA is getting ready to step out of the pavilions of the Exhibition area to burst into the city with a packed programme of: events, activities, shows and performances which will make Milan an even livelier place during the Motorbike Week.

For more than a century, EICMA has been the autumn rendezvous not to be missed and the global meeting point for hundreds of thousands of bicycle and motorbike lovers who rush to Milan to learn about the main innovations in the sector. At EICMA 2017, on the wishes of the organization, the events dedicated to the public and the collateral activities, will involve Milan and its area as never before in the past. EICMA 2017, the global rendezvous to see, live and with your own eyes, the main international innovations on two wheels for 2018.

From 7 to 12 November, during the 6 days of the Exhibition, when the stands are empty and the gates of the exhibition ground in Ro are closed, EICMA brings life to Milan, with the programme of the Week of the Motorbike: a project of events, shows and culture of the two wheels, which offers visitors passion and emotions, outside the stands of the show as well. In November, the values and passion of EICMA are spread and multiplied in different areas of the city.

The schedule of the EICMA Week of the Motorbike includes topical moments and rendezvous to plunge into the culture of two-wheels, in the main area of Milan: from Isola, which is the area for motorbikes par excellence, to the Ticinese area, from Porta Venezia, to the very central area of the Parco Sempione, via other typical corners of Milan.

Music clearly plays an aggregating and essential role for EICMA and during the Motorbike Week: thanks to the Milano Jazz Festival taking place at the same time and through the many DJ sets, live performances and concerts that the venues and the areas involved have scheduled for the general public: numerous special events in the best known barber shops, tattoo studios, boutiques and in the most important night life venues of the metropolis.

The EICMA Programme for the Week of the Motorbike is growing and more events will be added in October. The venues, shops and businesses that want to contribute to spreading the culture of two wheels from 7 to 12 November 2017 can answer the “call to arms” of EICMA and publish their event in the official programme of the Week of the Motorbike.