This year again the city of Milan revved up, alongside the 76th edition of EICMA, a rich calendar of events and dates to experience of the emotion of  EICMA 24 hours a day from 4th to 11th November.

To give you an idea, here is a brief summary of what we planned for you:


  •  in RINASCENTE: from 6th to 11th November

  • EICMALAND at the Alcatraz: Saturday 9th November

  • Sempione/Garibaldi: from 4th to 11th November         

  • Isola: from 4th to 11th November

  • Navigli/Darsena: from 4th to 11th November

  • Lambrate: from 4th to 11th November

  • Porta Venezia: from 4th to 11th November

Many areas enthusiastically answered the invitation from the International Show: the Isola bike district, the east side of Lambratethe clubbing district of Garibaldi-Sempione, the creative nightlife of Porta Venezia and the “rebelot” of the Navigli and of the Darsena. And at the centre of the map, this year again, La Rinascente, the iconic venue and symbol of Milan, which presented “Love to Ride”.

Eight days, twenty-four hours a day, for a calendar of many events and appointments all over the city of Milan.

During RIDEMOOD, there was room for culture, which travelled from the legends on a  Lambretta (the “young lady of Lambrate”) to cabaret, from the thrilling journey through the vintage advertising posters to contemporary art. Fashion and lifestyle also had their share, with the presentation of collections of clothing, jewellery and exclusive accessories for  bikers of every type to the world of tattoos. Gourmets  were also spoiled for choice, with the  “biker-gastronomic” offerings from brasseries and restaurants, ranging from tradition to innovation.

And obviously there was also lots of good music to colour the week: from the “bad” music of the rebels without redemption to the very stylish music of the Mods, from the party-going music of the 1950s, to incursions into punk,  country and indie.
RIDEMOOD was the occasion for visitors to EICMA and the city users of the metropolis to experience Milan in celebration, in legendary places but also discovering new corners and original urban situations.

The programme was rich and offered appointments to suit all tastes. For those who could not decide where to go,  every day of the event, by 3 p.m., the programme of the evening of the events around the city was posted.  This information could be found, as well as directly on the EICMA website, on the Facebook page of the International Show and on, the media partner of the initiative.

Ride Mood is an initiative by EICMA- International Bicycle and Motorcycle Show.



We Will Rock You

Via Lecco, 1, 20121 Milano MI
For EICMA the Frank, a historical Milan bar, has conceived an evening of rock music with Andrea Rocchi aka Andy Rosh and created an exclusive "customized" cocktail inspired by riders. 10% off for everyone who arrives in the saddle of their motorbike and with the EICMA ticket.

Ride Mood Night
Gran Bar Tunisia

Viale Tunisia, 41, 20124 Milano MI
Aperitif and on the road music to start revving up the evening.

BLANCO MILANO presenta PLUS: #BrigitteLovesHarley

Via Giovanni Battista Morgagni, 2, 20129 Milano MI
On the occasion of EICMA, the most important show in the world for motorized two wheel vehicles, and the independent events RIDE MOOD which invade the city from 5th to 12th November 2018, BLANCO MILANO hosts in its calendar an evening dedicated in particular to the fans of one of the most famous motorcycle manufacturers. Inspired by the iconic video of the 1968 song "Harley Davidson", written by Serge Gainsbourg for Brigitte Bardot, Blanco will give all the riders who come with their Harley a gadget/badge and 10% off a drink of their choice. DJ set by the crew of Plus.

Serata Black Leather

Via Panfilo Castaldi, Via Lecco, 6, 20124 Milano MI
An evening characterized by the wild appeal of black leather. From 7.00 p.m. to 2.00 a.m.

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Rice Mood
Teatro 7 Lab

Via Genova Thaon di Revel, 7, 20159 Milano MI
At school to learn Risotto with the Chef Alessandro De Santis at the Teatro Sette Lab Via Thaon di Revel, 7 Milan. To nregister, send an email to putting RIDE MOOD in the subject line , which gives a 10% discount.

Cake at EICMA

Via Thaon Di Revel 3, 20159 Milano
Cake shows their light electric off-road motobike

Pulled Pork

Via degli Assereto, 19, 20124 Milano MI
All the flavour of the Deep South of the USA in a sandwich. Dessert and beverage free for everyone who presents an EICMA ticket at the cash desk.

Ride The Taste

Via Abbadesse, 19, 20124 Milano MI
The gems of Milanese gastronomy reinterpreted by the chef Roberto Tornari from shin of veal with mushrooms. The dessert is free of charge presenting the EICMA ticket.

Little Bastard
FH Store

Via Genova Thaon di Revel, 3, 20159 Milano MI
Helmets and Fashion inspired by James Dean. A collection of fashion accessories for the lovers of Rebel without a cause and a wild life.

Casco dopo Casco

Via Genova Thaon di Revel, 8, 20159 Milano MI
L'ISA, a fashion store in Via Thaon di Revel 8, presents “Helmet after Helmet” in the RIDE MOOD event: flattened hair and hands raking the head to "bring life back" to hair, GOODBYE! Miss Flapper TURBANS and BANDEAUX are here to bring back style and femininity with a fashion note, simply and practically. Aperitif with prosecco.

Ride Mood Nights

Via Pietro Borsieri, 30, 20159 Milano MI
"Beer all the way" with 20% off on the medium-size presenting an EICMA ticket.

Cocktail Race Mood
Nord Est Cafè

Via Pietro Borsieri, 35, 20159 Milano MI
For EICMA the mixologists of the Nord Est have created a mysterious cocktail. A chupito will be won by those who guess all the ingredients. From 10.00 p.m.

Animali della Notte per EICMA

Via Pietro Borsieri, 34, 20159 Milano MI
An exhibition of the works by Le Noir dedicated to a hybrid of creatures that lives in the dark between hot engines, dark men and roaring beasts.

Herd of Wolves
Lù-po Milano

Via Francesco Arese, 20, 20159 Milano M
Herd of Wolves presents at Lù-po Milan its new collection of masks, All the participants will be invited to post a photo wearing a mask, whoever gets most likes will win one. Many bloggers and influencers will also be taking part in the evening .

Riding in Lusitania
Petiscaria Milao

Via Genova Thaon di Revel, 21, 20159 Milano MI
A Portuguese aperitif, but there's more! Also a moment to share knowledge and experience of Portuguese road itineraries with engine enthusiasts. Special guest a great rider, a well-established photographer of the sector and super passionate about music. Max Trono will select some healthy rock’n’roll and will share with you his love for motorbikes and the roads of Portugal.

Silver Ride

Via Genova Thaon di Revel, 3, 20159 Milano MI
Special opening hours until 10.p.m. It will be the opportunity to take your motorbike to the atelier of Claudio Calestani and choose a way with him to make it unique through the creation of personalized accessories inb 925 silver.

Dj Set Missin Red

Via Antonio Pollaiuolo, 3, 20159 Milano MI
An evening in the company of Federica Zamboni, alias Missin Red. Her selections go from swing to electro swing, from oldies to electronic, from mash-ups to breakbeat, from reggae to tropical bass. The DJ set is personalized by some original pieces sung live, productoions and mash up exclusive to Missin Red.

One Night in New Orleans
Kd House

Via Genova Thaon di Revel, 3, 20159 Milano MI
An evening that will have the flavour of a trip to New Orleans, thanks to the trio The Indians (Marco "Benny" Pretolani - tenor and soprano sax, clarinet and voice, Luca Bonucci at the piano and Fausto Negrelli - drums, tambourine, washboard and voice) who will recreate the effervescent atmosphere of the south of Louisiana through the notes of the greatest classics of jazz, but also with the African-American rhythms of popular street songs and with the moving "second lines" of the marching bands and funeral parades.

Vacanze Romane
Teatro 7 Lab

Via Genova Thaon di Revel, 3, 20159 Milano MI
With the chef Nicola Delfino you can learn the tricks of the three most famous dishes of Roman cuisine: carbonara, cacio e pepe and amatriciana. To register, send an email to putting RIDE MOOD in the subject line to get a discount of 10%.

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Party Like a Russian
Officine Riunite

Via Giovenale, 7, 20136 Milano MI
On 4th November from 7.00 p.m. we will have as our guests the barmen of the Mitzva Bar of Moscow. For the occasion, clients will be able to choose from the 5 best-selling cocktails of the Mitzva and these will be accompanied by typical Russian snacks. Opens: 7.00 p.m. Closes: 02.00 a.m.

Jack on the Road
Le Biciclette

Via Giovanni Battista Torti, 2, 20123 Milano MI
The Barman Alessio Miraglia has created on the occasion of EICMA a special cocktail: Jack on The Road, base don Mandarin, agave syrup, Apricot brandy and a delicate twist of bergamot. Shaken and served in a tumber on the rocks, of course.

Bikers sui Navigli
Morgante Cocktail & Soul

Vicolo Privato Lavandai, 2, 20144 Milano MI
Esposizione di moto custom degli artisti di CD Garage nel pittoresco vicolo dei lavandai per tutta la settimana di EICMA. Menù dedicato con costine di maiale laccate e birra a 20 euro.

Biker Samurai

Via Vetere, 10, 20123 Milano MI
Exhibition of exclusive Tattoos inspired by women and motorbikes of the 1940s. From the Pittan site it is possible to download free of charge the tattoo created especially for this occasion: Samurai Bikers.

Bikers sui Navigli
Morgante Cocktail & Soul

Via Vetere, 10, 20123 Milano MI
Exhibition of customized motorbikes by the artists of CD Garage in the picturesque Vicolo dei lavandai for the whole week of EICMA. Dedicated menu with lacquered pork ribs and beer at euro 20.

Motorcycle in Piazza XXIV Maggio
Le Trottoir

Piazza Ventiquattro Maggio, 1, 20122 Milano MI
Evening at Le Trottoir on the 1950s' notes with the famous "Dan e i suoi fratelli" from 9.30 p.m.

Tenoha Milano

Via Vigevano, 18, 20144 Milano MI
For Eicma and the Eicma city events, MiMoto organizes an exclusive event in a location with a minimalist design: Tenoha Milano. The MiMoto X Fuori Eicma event, a celebration with an international soul with the distinctive touch of MiMoto yellow conceived for the Milanese and non-Milanese who are in the city for EICMA. From 6.30 p.m. to midnight. For the evening there is the DJ set of Vannelli Bros. First drink €12, buffet included.

Carlito's Way
Sofa Cafè

Ripa di Porta Ticinese, 7, 20143 Milano MI
An evening with a Mexican atmsophere with the exclusive Carlito's Way cocktail based on the famous spirit Mezcal and chartreuse.

Blues Bikers Pub

Via Francesco Brioschi, 7, 20136 Milano MI
Live Music from 9.30 p.m. to 11.30 p.m. with the dirty and wild rock of "Howlin'Lou and his whip lovers"

Rock and Blues
Blues Bikers Pub

Via Francesco Brioschi, 7, 20136 Milano MI
Live Music from 9.00 p.m. with food, beer and tough guys' engines

Ride on the Ripa

Ripa di Porta Ticinese, 19, 20143 Milano MI
Dj Set with Dj Manzali, house, revival, disco because good music is essential when all the rest is already at the top! And there's more! It is also the debut of the exclusive cocktail "Vanilla Tar" conceived especially for the lovers of two wheels. Discount of 10% for everyone who comes with an EICMA ticket. From 11.00 p.m. to 3.00 a.m.

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"One Man Show" Edoardo Confuorto
Joy Bar

Via Carlo Valvassori Peroni, 56, 20133 Milano MI
As part of RIDE MOOD – the ‘city part" of EICMA 2018 – in Milan from 4th to 11th November, for the third year running, at Joy (in the Lambrate district) Monday 5th November laughter with the stand up comedy of Edoardo Confuorto accompanied by two comedians who will open and close his hilarious One Man Show. From 10 p.m.. Entrance free of charge.

Lambretta torna a Lambrate

Via Lomonaco, 13
Lambrettas return to their birthplace and are on show at the Bertamè showroom. They can be ridden in the garage next door and to finish they will be company for those who want to conclude the experience with dinner in the restaurant.

Cocktail LambrHate
Moscow Mule

Via Teodosio, 60, 20131 Milano MI
A cocktail for the tough guys in one of the symbolic venues of the night in Lambrate. From 6.00 p.m.

Ride a Song
Joy Bar

Via Carlo Valvassori Peroni, 56, 20133 Milano MI
The RIDE MOOD edition of Sing@Joy - the Tuesday Karaoke

Joy Jam no Halloween Party
Joy Bar

Via Carlo Valvassori Peroni, 56, 20133 Milano MI
The super Jam Session with Raffaele Kohler, Luciano Macchia, Elio Marrapodi, Giovanni Brinza Formaggio

Rock Mood
East End Pub

Via Canelli, 1, 20134 Milano MI
Der Mimmen, the wild rock of the 1970s and 1980s

Live show & Release Party di Ermanno Fabbri
Joy Bar

Via Canelli, 1, 20134 Milano MI
Ermanno Fabbri presents in an intimate showcase and in a quartet, the soon to be released album bearing his name "Ermanno Fabbri" . He will be accompanied by Jacopo and Mattia Boschi (guitar and cello) and Christian Baghino (drums and percussion). The programme will focus both on original material soon to be released and on classic material with its roots in blues. From 10.00 p.m.

Balera and Blues
La Balera dell'Ortica

Via Giovanni Antonio Amadeo, 78, 20134 Milano MI
BALERA AND BLUES #1 An evening in the company of Taryn Donath from the USA RED HOT BOOGIE WOOGIE QUEEN, the only date in Lombardy. Dinner + concert with compulsory reservation, considering the limited places available. To book, call Marina on 3395824825 or send an email to

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Biker Barberia
Barberia Maroncelli

Via Pietro Maroncelli, 17, 20154 Milano MI
For RIDE MOOD the Barberia Maroncelli offers a 10% discount on the beard looks for all those who can show an EICMA ticket.

Tonsor Ride
Tonsor Club

Via Palermo, 15, 20121 Milano MI
During EICMA all the barber shop's clients who reserve a treatment can enjoy an excellent drink inspired by the world of two wheels

Recreo Bar Sartoria

Via Alfredo Albertini, 9, 20154 Milano MI
In occasione di Eicma, Recreo inventa il cocktail “Milano 1914” a base di Rye whiskey, liquore di fico, rabarbaro, vermouth rosso, Bitter aromatic. Al costo di 7 Euro.

Thursday Marmalade con Harley Davidson
Just Cavalli

Torre Branca, Via Luigi Camoens, 20121 Milano MI
Just Cavalli inaugura la stagione invernale dei suoi celebri giovedì e, in occasione di EICMA verrà presentata la nuova Harley - dalle 19 in poi.

Riding The Weekend
Tocqueville 13

Via Alessio di Tocqueville, 13, 20154 Milano MI
In the heart of Corso Como, in one of Milan's most famous discotheques, you can dance the night away until dawn. From 10.00 p.m. entrance and drink at only euro 10 for everyone who comes with an EICMA ticket.

Biker Fashion & Drinks

Corso Garibaldi, 62, 20121 Milano MI
Una serata tra le collezioni di Benheart sorseggiando l'aperitivo firmato Procacci. Dalle 18:30 alle 22:00

Riding The Weekends
Tocqueville 13

Via Alessio di Tocqueville, 13, 20154 Milano MI
In the heart of Corso Como, in one of Milan's most famous discotheques, you can dance the night away until dawn. From 10.00 p.m. entrance and drink at only euro 10 for everyone who comes with an EICMA ticket.

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CityLife Shopping District

Piazza Tre Torri, 20145 Milano
CityLife Shopping District, a whole day dedicated to sport and the commemoration of the Victory of the 1915-1918 war. It will not only feature bicycles, with races and exhibitions, but also engines with an activity on road safety, increasingly necessary to improve and learn even from an early age. From 11.00 a.m., with Marco Melandri and Vittorio Brumotti. www.citylife

A Night with Royal-t

Via Bartolomeo Eustachi, 24, 20129 Milano MI
For RIDE MOOD the Barberia Maroncelli offers a 10% discount on the beard looks for all those who can show an EICMA ticket.

Ducati Passione Rossa e Ducati Fanatic

Via Giovanni Battista Varè, 23, 20158 Milano MI
The DOC Fuori EICMA is back for the 76th ninternational motorcycle show. Organized by Ducati Passione Rossa and Ducati Fanatic, the Milanese aperitif will take place at the exhibition space of SCAR Milano Bovisa. Ducati will offer a world preview of the latest new models, while various Special and Heritage models will be on display, supplied by : Vibrazioni Art Design, Italia Vintage Garage, Motofficina Autorizzata, California Racer Garage, Quattro Bulloni and Duc Run. Barberia Maroncelli will offer a Hair & Beard Styling Live finish. There will be a DJ Set, Photo and Video shoot during the Party.

Ride In, un caffè in sella
Covino Club Caffè

Corso di Porta Nuova, 38, 20121 Milano MI
A truly particular experience! The Covino offers the chance from 3.30 p.m. to 6.00 p.m. to enjoy coffee or a cocktail directly in the saddle, going into the bar with your motorbike.

Ride on Scrambler
Nhero Milano

Via Felice Casati, 44, 20124 Milano MI
On the occasion of EICMA from 5.30 p.m. the exclusive Scrambler cocktail, created by the mixologist of the stylish lounge restaurant will be presented.

Elettrauto Cadore

Via Giacomo Pinaroli, 3, 20135 Milano MI
Aperitif from 8.00 p.m., with live music, listening to notes that range from jazz to blues thanks to the eight virtuoso musicians of Frigia's Band.

EICMALAND il primo party delle due ruote

Via Valtellina, 25, 20159 Milano MI
From 9.00 p.m. the closing party of EICMA 2018.Music, passion, adrenalin, entertainment and performances will feature in this special evening at the high point of EICMA to which everyone is invited! DJ Molella and DJ Ettes will alternate at the console. The evening is open to everyone and participating is very simple; all you have to do is register on the EICMA site to receive the QR code by email to present at the door. During the evening the President Andrea Dell'Orto will award the EICMA AWARDS to the exhibitors most appreciated by the public.

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