RIDEMOOD

It is the spirit of EICMA that lives outside the exhibition district: a container of events, collaborations and initiatives that contaminate Milan and the territory before and during the International Cycle and Motorcycle Exhibition.
The heart of the world's most awaited exhibition event for fans and the industry of reference beats the streets of the Lombard capital in its most lively and significant areas.
Besides motorcycles, beyond bicycles, pavilions and stands, RIDEMOOD is fun and lifestyle.
A rich program of free appointments coordinated by EICMA, which tells the soul and attitude and which is repeated every year in a new and engaging way.

Last year RIDEMOOD, now in its fourth Edition, opened its doors in early November, bringing the passion for two-wheelers throughout the city of Milan with an eight-day marathon.
In addition to the Milanese "movida" venues that have been following us since the first edition, the world of fashion, culture and design also participated in the "revolutionary motion" of the 77th Edition. With a surprise.
Thanks to the involvement as Spotify's music streaming partner, the atmosphere of EICMA not only involved the whole city, but was available 24 hours a day, 7 days a week on all the participants' smartphones.

The 2019 schedule of events was also enriched with the #LoveToRide initiative: during the EICMA and Rinascente exhibition week, they transformed the flagship store in Piazza Duomo into a tribute to the world of two wheels with set-ups, themed activities and dedicated parties.


 

2nd NOVEMBER 2019 - PHOTOS

3rd NOVEMBER 2019 - PHOTOS

4th NOVEMBER 2019 - PHOTOS

5th NOVEMBER 2019 - PHOTOS

6th NOVEMBER 2019 - PHOTOS

7th NOVEMBRE 2019 - PHOTOS

8th NOVEMBER 2019 - PHOTOS

9th NOVEMBER 2019 - PHOTOS


FROM 5 TO 10 NOVEMBER 2019 - PHOTOS PIAZZA DUOMO
FROM 5 TO 10 NOVEMBER 2019 -  PHOTOS #LoveToRide RINASCENTE

 

 

Listen to the RIDEMOOD EICMA 2019 PLAYLIST!