This year again, EICMA has organized a full calendar of events and appointments alongside its 77th edition, to experience the emotion of EICMA 24 hours a day from 2nd to 9th November 2019 in the whole city of Milan. Events, collaborations and special initiatives; the passion and culture of two wheels continue to live beyond and outside the halls of the show.

RIDEMOOD becomes the opportunity to experience Milan in celebration, in legendary places of mobility and for the city itself, discovering new corners and original situations. In the coming weeks the program of events will be uploaded...


Ride Mood is an initiative created by EICMA - International Cycle and Motorcycle Exhibition