CITYLIFE SHOPPING DISTRICT

The rich calendar of  RIDEMOOD started with a day organized by EICMA and CityLife Shopping District with the patronage of the City of Milan.
The event, on Sunday 4 November 2018, was dedicated to sport and to the commemoration of the Victory of the 1915-1918 war in an innovative city in continuous transformation as in Milan.
 
The stars of the day were not only bicycles with  races and exhibitions, but also motors with highway safety education activities which are increasingly necessary to improve and learn from a very young age.
 
CityLife, thanks to its pedestrian areas and cycling paths, was the ideal stage for this type of event with its scenic location and a continuous flow of people from all over the world.

The village opened at 11.00 a.m. with the activities in the Minimoto area, where  children were able to experience the thrill of riding a small motorbike in complete safety, thanks to the invaluable contribution of the Local Police MotoFalchi of Milan, who taught the very young riders the basics of road safety.
For all bicycle lovers, the “TROPHY OF THE VICTORY” was planned: the race with  fixed gear bicycles.
And to complete absolutely everything, in the Shopping District, there was a photo exhibition which told the story of EICMA from 1914 to the present.
 
In addition, the Non-profit Marina Romoli Association was present. Founded in 2011 following the road accident that completely changed the life of the promising cyclist from the Marche region, Marina Romoli, leaving her  paraplegic.
The aims of this association are to encourage and finance scientific research, aimed at finding a cure for paralysis caused by chronic injuries of the spinal cord and to economically help young athletes who are in strongly invalidating conditions.
 
PROGRAMME OF 4TH NOVEMBER
11.00 a.m. Opening of the Village
11.30 a.m.  Vittorio Brumotti with the children in the external area of the Shopping District and in the Minimoto area
12.30 p.m. Marco Melandri in the Minimoto area
1.30-2.00 p.m.  Free runs on the bike track
2.00 p.m.  Final of the Women’s Fixed Gear Race
2.30 p.m.  Pedal with the Champion (children and professionals together on the track) 
3.00 p.m.  Men’s final group B of the Fixed Gear Race
3.30 p.m. Cyclists-motor cyclists/VIPs will race for 20’ on the track with a relay of 2 laps each
4.00 p.m. Fixed Gear final for Men
4.30 p.m. Awards ceremony and closing greetings

HERE ARE THE PEOPLE WHO WILL BE ACCOMPANYING US THROUGHOUT THE DAY. 

  • Cyclists: Paolo Bettini, Alessandro Ballan, Giacomo Nizzolo, Filippo Pozzato, Luca Paolini, Riccardo Magrini, Jacub Mareczko, Matteo Pelucchi, Andre Pusateri.

  • Motorcyclists: Marco Melandri, Jacopo Cerrutti, Elia Sammartin, Kevin Manfredi, Andrea Occhini, Martina Beltrandi.

  • Guests: Ignazio Moser, Justine Mattera, Mike Maric, Martino Goretti, Pietro Ruta, Maniscalco Stefano, Mecucci Samuele, Cordiano Dagnoni.


PROGRAMME OF THE ACTIVITIES FOR CHILDREN BY THE ARTIST EDOARDO MIRABELLA:

  • 11:00 am Cargo Bike musical with small walk to visit the area of the motorbike show (10 minutes)

  • 11:20 am Performance of rola bola (10 minutes)

  • 12:30 pm Playing the Ukulele pedalling on a unicycle, itinerant (10 minutes)

  • 01:00 pm Unicycle with itinerant musical carriage (15 minutes)

  • 02:45 pm Hula hoop competition

  • 03:30 pm Unicycle giraffe performance. (15 minutes)

  • 04:00 pm Jumping into the circle of the Piglet - itinerant (15 minutes)

  • 04:20 pm Performance of the rola and unicycle giraffe. (15 minutes)