“EICMALAND, the Main Event of the rich calendar of RIDEMOOD, was the first party dedicated to two wheels: a special evening at the highpoint of EICMA, which was held on Saturday 10 November at the Alcatraz in Via Valtellina 25, Milan.
Music, passion, adrenalin, entertainment and live performances brought to life an event open to everyone: entrance was free of charge for anyone who wanted healthy entertainment and it was a real success.
The evening was also attended by the leading figures of the motorbike industry who received the Awards of the competition “Visit EICMA 2018 and vote for your favourite stand, you can win fantastic prizes” directly from the President of EICMA, Andrea Dell’Orto
Il Milanese Imbruttito
A small sample of what this first edition of EICMALAND was like: