The most eagerly awaited rendezvous for the two-wheel industry is back, with these new dates. It is an international showcase where you can display the result of your investments, a modern and flexible instrument at the service of your business. The services offered, the internationalization, the visibility on media and professionals coming from all over the world and the enthusiastic warmth of the general public are only some of the ingredients of success of this journey, which assure the exhibitors at EICMA a unique competitive advantage. It is a series of exclusive opportunities that do not end only in the stands, but continue to live in the contents of the outdoor area and in the special areas. The result is an effort that is never interrupted to identify areas of innovation and implementation of new services, of digital solutions and new visiting experiences. This is the exclusive effectiveness of our stage, a container of passion that can represent the whole demand and supply of the sector at one time. For 2021 as well, EICMA will be devoting increasing attention to Electric Bikes which are the stars of sustainability and micromobility, with a dedicated special area . Young entrepreneurs will be given visibility in the Start Up and Innovation area, the space dedicated to technological evolution and change while the Temporary Bikers Shop, the commercial project for all the enthusiasts of the world on two wheels who want to make purchases, is becoming firmly established. The EICMA staff are at your complete disposal to answer your questions and to support you in any requirements you may have on the path which will bring us to EICMA 2021. As always, it is a path we want to take with you, so that it can once again be a unique opportunity of visibility for your business, as well as an unforgettable experience for our large public.