17 November 2021

Commercial vehicles make their debut at EICMA 2021

The International Two Wheels Exhibition opens up to LCV, essential partners of fans and the trade: trucks are to be found in the stands of the Milanese show
Light commercial vehicles make their debut at EICMA. Increasingly essential and indispensable partners of motorcyclists, cyclists and for the trade professionals in the commercial or racing sector, the entrance of the LCV at the 78th International Two Wheels Exhibition, scheduled to be held from 25 to 28 November at Fiera Milano Rho, is one of the new elements of the 2021 visiting experience.
The four-wheel "accessory" most appreciated by the lovers of two wheels thus makes Its debut on the most important international stage for the bicycle and motorcycle industry, showing off all its functions and peculiarities. This expansion of the categories of goods means the display of ad hoc equipped vehicles at EICMA for the needs of private or professional users of two wheels.
The intuition of opening up to light commercial vehicles is an evolution of the display offer of EICMA, which also confirms its twofold b2b and b2c nature. From the teams engaged in sports competition on the cross fields and in the paddocks, to the network of dealers and fans via the small businesses, the trade and the suppliers of the production chain of motorcycles and bicycles in Italy, the use of trucks and vans Intercepts the demand of professionals of the trade and the general public as well.
“We are delighted to be offering continuous innovations for visitors and exhibitors" said Paolo Magri, CEO of EICMA S.p.A., "and the premiere of commercial vehicles at EICMA is the occasion to kindle the interest of the community of fans and to bring up to date the synergies between the many companies working in  the sector of reference. We are certain that this will certainly build up a significant opportunity for visibility and business for the exhibiting companies."