Tomorrow entrance for the female public is free of charge and the show closes at 10 p.m.
Milan, 7th November - The longest day at EICMA, with closing time at 10 p.m., is dedicated to women. The Friday of the 77th edition of the International Cycle and Bicycle Show, to be held until Sunday at Fiera Milano-Rho, offers entrance free of charge to the female public. This is a proposal that the most important exhibition-event in the world for the industry has strongly wanted to relaunch this year again, at a time of growing interest by women in two wheels. As confirmed by the President of EICMA S.p.A., Andrea Dell’Orto, who, commenting on the initiative underlined how “the presence of the female public in the halls is increasingly convincing; for some years now we have been recording a considerable increase in their number. This is a very important indicator which tells us that, beyond the stereotypes, the interest and specific weight of the movement around two wheels is growing.”