EICMA is still here. Designing the future, working for the good that will come. Because it will come.” This is one of the messages of the online communication activity launched today by the International Cycle and Motorcycle Show corresponding with what would have been the first day of the exhibition for the media and professionals of the 2020 event (postponed last June to 2021).
The campaign comprises the publication of two videos on the digital platform of the most important exhibition-event for the two-wheeler industry. The first video, on the exhibitors and trade professionals, is already online on the social media pages of EICMA, while the second clip will be posted on Thursday 5th November, the day when the gates should have been opened to the general public.
Two videos and a single concrete message of confidence and passion, “which,” as Pietro Meda, Chairman of EICMA SpA confirmed, “open up the way to the 2021 show which will be held from 9th to 14th November.” “The consequences of the pandemic,” added Mr Meda, “have deprived us only temporarily of the warmth of our event, but the two-wheel community and its sector are alive and tenacious. We are investing this time to work even harder with the ambition of finding areas for improvement and innovation, looking to tomorrow and continuing to do what EICMA has succeeded in achieving in over one hundred years of history: offering exhibitors and public a showcase that is unique in the world.”