The 78th International Bicycle and Motorcycle Show, scheduled to be held from 3rd to 8th November next in the halls of Fiera Milano in Rho, has been postponed to 2021. The announcement came this afternoon in a press release in which the Managing Director Paolo Magri underlined that “the decision has been taken with and for the whole sector.”
“The value and international leadership of our exhibition-event.” Mr Magri explained, “have convinced us not to wager on the evolution of the health situation linked to the Covid-19 emergency and, above all, to listen to and protect the whole of the two-wheeler industry which, with Fiera Milano primarily and our partners, continues to see in EICMA a successful model and its most important opportunity for b2c and b2b at shows.”
“Responsibility has been imposed on us and makes us act on a wide scale in the interest of the exhibitors and our visitors, postponing the 2020 show with a solid convergence of intentions.”
The event, which attracts hundreds of thousands of fans and which over the years has made its name as one of the most important events in the Lombardy capital for attractiveness, interest and visibility, has therefore only been put off until 2021, from 9th to 14th November, still in the exhibition area of Rho.
Lastly, the Chairman of the Board of Directors of EICMA, Pietro Meda, emphasized that “the 2021 Show will have great symbolic value and we hope that it can contribute to making fans and the whole two-wheel sector forget this difficult and exceptional situation.”
“It is our intention,” Meda concluded, “to continue protecting not only the global importance of our exhibition event, but also further enhance the strong bond with the local area and with the institutions that consider EICMA a topical and essential appointment not only for the sector.”