EICMA 2025 marks a turning point: for the first time, the two-wheel trade fair officially opens its doors to smart electric four-wheelers, recognizing the growing role of urban micro-mobility. Lightweight, safe, and sustainable solutions, L6 and L7 vehicles represent a new frontier in city transport. Leading this revolution is Desner, which is relaunching the competitiveness of the Italian electric automotive industry from Milan, thanks to its collaboration with FIPA for the redevelopment of the former Lear plant in Grugliasco. Meanwhile, the company is launching the DesnerGo! campaign, which maintains discounts across the entire range even after the end of government eco-incentives. This is a sign of confidence in the market and consumers. With models ready for production and a 48% growth in BEV quadricycles in Italy, Desner is positioning itself as a leader in a zero-impact urban ecosystem, where design, technology, and sustainability travel on the same four wheels.
Discover more @EICMA 2025 | Hall 7 _ Stand Q30.
