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EICMA 2025: ON THE EVE OF AN EXCITING WEEKEND

At the International Two-Wheeler Exhibition, the last two days of the event promise pure adrenaline with races, shows, and motorsport legends. Also on stage are the “Desert Queens” exhibition and the Y.U.M. area dedicated to urban mobility. That's Amore, until the last corner

It is the most eagerly awaited weekend, the most exciting one, the one that every year consecrates EICMA as the beating heart of passion for two wheels. After two days dedicated to the media and industry professionals, and a sold-out Thursday and Friday behind us, tomorrow the 82nd edition of the International Motorcycle Exhibition enters the heart of its last two days - Saturday, November 8, and Sunday, November 9 - with a packed program of events, shows, and competitions that will set the Fiera Milano Rho venue alight. With breathtaking races, motorsport legends, new products and previews from 730 exhibitors from 50 countries, iconic exhibitions, acrobatic shows, and test rides open to the public, EICMA 2025 is preparing for a grand finale full of adrenaline and shared excitement.

20 years of MotoLive: adrenaline and legends on the track

The outdoor area of EICMA—over 60,000 square meters—remains the beating heart of the show with the 20th anniversary of MotoLive, the event's racing arena. After two decades of excitement, MotoLive celebrates with a packed schedule of thrilling races and shows, culminating in the weekend with the return of the Champions Charity Race, the pursuit race format that will see 12 motorsport legends and over 35 world titles in total compete against each other. On the track, among others, Troy Bayliss, Carlos Checa, Stefan Everts, Marco Melandri, Christophe Pourcel, Chicco Chiodi, and Marco Belli, as well as special guest Kevin Schwantz, icon of world motorcycling, who will lead the final parade after each race. Entertainment is also guaranteed thanks to the central stage, freestyle motocross shows, acrobatic trials, live music, and free test rides for the public.

Desert Queens: the legend of the Dakar Rally comes to Milan

For those who love adventure and the history of the world's most legendary rally, EICMA is hosting the “Desert Queens” exhibition until Sunday, organized by EICMA in collaboration with ASO – Amaury Sport Organisation. Set up in an impressive transparent structure covering over 900 square meters in the eastern part of the MotoLive arena, the exhibition brings 31 original motorcycles that have made Dakar history to Italy for the first time: from Thierry Sabine's Yamaha XT500 to the KTM that won the last edition. A true journey into legend, amid sand, videos, memorabilia, and daily encounters with the protagonists who have experienced the desert adventure.

Y.U.M. – Your Urban Mobility: test rides and innovation

For those looking to the future, EICMA offers the Y.U.M. – Your Urban Mobility area, a 4,000 m² space where visitors can try out over 40 vehicles free of charge, including scooters, mopeds, and electric or internal combustion quadricycles provided by 12 manufacturers (Askoll, Astreea, Birba, BMW, Citroën, Honda, Kawasaki, Mobilize, Niu, Piaggio, Yamaha, and Xev). An urban environment recreated inside the MotoLive arena allows visitors to experience firsthand the new city mobility.

Thanks to the contribution of technical partner Tucano Urbano, the public can also test helmets, technical gloves, and the AIRSCUD™ airbag vest, in the name of safety and innovation.

EICMA is That's Amore

The 2025 edition, with its slogan “That's Amore,” is a tribute to the passion that unites those who build, those who race, and those who live for two wheels. From the symbolic tattoo on the poster to the Tattoo Station and the experiential content spread throughout the pavilions, EICMA continues to speak the language of emotions and belonging, confirming its role as a global benchmark for the motorcycle industry, sport, and culture.

EICMA 2025: a sustainable mobility plan to facilitate visitors

EICMA 2025 renews its commitment to more efficient and sustainable mobility, thanks to its collaboration with ATM, Trenord, and the Municipality of Milan. The International Motorcycle Exhibition is offering free parking and discounted rates for those traveling by train from Lombardy.

On the final weekend of the event, Saturday, November 8, and Sunday, November 9, 11,000 free parking spaces will be available in eleven ATM park-and-ride car parks connected to the metro network, plus 1,350 spaces in San Siro on Saturday only. All free parking spaces can be booked online when purchasing a ticket at eicma.it.

EICMA 2025 is open to the public on Saturday, November 8, and Sunday, November 9, from 9:30 a.m. to 6:30 p.m. at Fiera Milano Rho. Tickets can be purchased at www.eicma.it, including a limited number of afternoon tickets. Free parking spaces can be booked online, and train + admission packages are available thanks to a partnership with Trenord.

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