If cities are the cause and effect of a new demand for mobility, here is EICMA's concrete, accessible, and sustainable answer: two wheelers. It is not only the market that rewards them. At the 82nd edition of the International Two-Wheeler Exhibition, scheduled from tomorrow until Sunday, November 9, in the pavilions of Fiera Milano Rho, Y.U.M. – Your Urban Mobility arrives, a test area designed to give the public a direct experience with the vehicles that represent the present and future of urban transportation.
Created in 2023 as an exhibition promoted by EICMA within the pavilions to highlight the contribution of two-wheelers to urban mobility, Y.U.M. returns this year in a new guise, transforming itself into a dynamic and interactive area.
Located in the eastern part of the MotoLive outdoor arena, which, to celebrate its twentieth anniversary, has been exceptionally expanded to over 60,000 square meters, the Y.U.M. area covers 4,000 square meters and recreates real urban routes on asphalt, bordered by 28 shipping containers. Here, visitors will be able to test more than 40 vehicles free of charge, including mopeds, scooters, and quadricycles with electric or internal combustion engines, provided by 12 manufacturers: Askoll, Astreea, Birba, BMW, Citroën, Honda, Kawasaki, Mobilize, Niu, Piaggio, Yamaha, and Xev.
Test rides will be organized in sessions of twelve minutes each. Access to the Y.U.M. area is free and open to visitors aged 14 and over who hold a valid AM, A1, A2, or A license. Minors must be accompanied by at least one parent.
Special attention will also be paid to safety, thanks to the contribution of technical partner Tucano Urbano, a historic brand of the Mandelli group. The company will make the EL'JETTIN helmet and two models of technical gloves from its range available to the public, as well as offering the exclusive opportunity to try out the AIRSCUD™ airbag vest, equipped with integrated In&motion technology.
With the Y.U.M. area, EICMA once again confirms its status as the international benchmark for innovation in the world of two wheelers, offering an experiential space where visitors can learn about, try out, and understand the most advanced solutions for urban mobility up close.
