
After the record success of 2025, the International Motorcycle Exhibition renews its winning formula with demo rides on the road, track, and off-road, experiences for young people, shows, and entertainment.
After last year's success, the Eicma Riding Fest is ready to rev its engines again. The International Motorcycle Exhibition officially announces the third edition of the event entirely dedicated to motorcycle trials, scheduled for May 1-3, 2026, at the Misano World Circuit Marco Simoncelli.
Created to offer enthusiasts the chance to test drive the new models seen at EICMA in November on the road and on the track, the EICMA Riding Fest has established itself in just two years as a unique format on the international motorcycle scene, combining direct experience, entertainment, and interaction between the industry and the public. The figures for the 2025 edition – over 25,000 visitors and more than 15,000 test rides – confirmed the strength and strategic importance of the event in the EICMA calendar.
In 2026, the Misano paddock will once again be the beating heart of three days dedicated to a passion for two wheels. Confirmed are the road riding experiences in the hilly area surrounding the circuit, track tests and off-road trials, as well as specific areas reserved for younger riders, created in collaboration with the FMI (Italian Motorcycling Federation), which will see children and teenagers take part in preparatory activities and dedicated test rides.
There will also be a central stage with entertainment and in-depth discussions based on the MotoLive model, appearances by riders and motorsport legends, gaming activities, and special initiatives that contributed to the success of the first two editions, making the event a true festival for the motorcycle community.
Admission to Eicma Riding Fest 2026 will again be free, as will participation in the motorcycle trials made available by manufacturers, with the exception of the track sessions, which will continue to be for charitable purposes, with proceeds going to local charity projects.
The participating brands, the complete event program, and the procedures for accessing and booking the experiences will be announced in the coming weeks.