Play – Compete – Connect!

The EICMA Gaming Area was the place where passion and technology met.
A 300 m² exhibition space entirely dedicated to motorsport video games, which every year captured thousands of visitors with a unique mix of emotions and innovation.

Thanks to ultra-realistic simulators, visitors could ride real production bikes and experience a race on the legendary Misano Adriatico circuit. Every day over 30 competitions awaited them, with seven bikes on the grid: only the fastest made it to the podium to win the exclusive prizes of the EICMA Gaming Arena.

Not only competition, but also unforgettable encounters: gamers, influencers, VIPs and internationally renowned drivers accompanied fans in an experience that turned their passion into pure adrenaline.

👉 The Gaming Area: where fun ran fast.