Founded in 1853, Motul is a company specializing in the formulation, production, and distribution of high-quality lubricants used in Motorsports, passenger cars, heavy-duty vehicles, and industrial applications. During EICMA, the brand will present its vision for the future, with projects extending until 2030 under a new label, which will be unveiled in a world première at EICMA (November 5 at 10.40 a.m. for the press). The new stand will also reflect the brand's new identity: crafting essential fluids that alleviate friction to elevate performance. A central element of this new visual identity, the graphic pattern is a metaphor for the fluid that powers engines and machines, protecting, enhancing and ensuring performance over time. Through immersive exhibition zones and interactive display, visitors are invited on a journey through 170 years of innovations, tracing the evolution of a company that has been shaping perfomance since its origins. The experience highlights Motul’s strong partnerships - from Motorsport to business collaborations with leading OEMs. A selection of lifestyle objects is also available on the booth.
Discover more @EICMA 2025 | Hall 11 _ Booth Q36.
