After the 2023 trial, the Y.U.M. (Your Urban Mobility) area returned to EICMA 2025 with a new dynamic and engaging look. Located in the eastern part of the MotoLive Arena, outside, the Y.U.M. area reproduced an urban environment and offered the EICMA public the opportunity to independently test motorcycles and scooters designed for urban mobility by the manufacturers present.

If cities were the cause and effect of a new demand for mobility, here was EICMA's concrete, accessible, and sustainable answer: two wheels.