After the 2023 trial, the Y.U.M. (Your Urban Mobility) area returns to EICMA 2025 with a new dynamic and engaging look. Located in the eastern part of the MotoLive Arena, outside, the Y.U.M. area reproduces an urban environment and offers the EICMA public the opportunity to independently test motorcycles and scooters designed for urban mobility by the manufacturers present.

If cities are the cause and effect of a new demand for mobility, here is EICMA's concrete, accessible, and sustainable answer: two wheels.