START-UP & SAFETY AREA

This area was one of the most intriguing and interesting offerings at EICMA, a space to visit at leisure with an eye to the future. It welcomed institutions, law enforcement agencies, and startups in the sector, to whom EICMA offered an international showcase thanks to the support of ITA, the Italian Trade Agency for the promotion abroad and internationalization of Italian companies.

Here, visitors could see and touch the technology, innovation, and products offered by the young entrepreneurial companies hosted, but also learn about the commitment of law enforcement and all the institutional entities that contributed to promoting safety on two wheels.