After the success of the 2022 Edition, eBay returns to EICMA, the International Exhibition of Two Wheelers, which this year celebrates its 80th edition at Fiera Milano Rho from November 7 to 12. Globally, EICMA is the most important B2B and B2C trade show event for the entire two-wheeler industry, attracting hundreds of thousands of visitors, fans of motorcycles, mopeds, accessories and the latest innovations in a segment that continues to grow. A privileged setting for the global marketplace to meet motor enthusiasts and build relationships with industry players.
Set up in booth G57 in Hall 24, eBay's space, the eBay Garage will welcome industry professionals, buyers and retailers to introduce them to the business opportunities offered by eBay, a global marketplace whose P&A (Auto and Motorcycle Parts and Accessories) category is one of its most important segments. eBay aims to be a true partner for SMEs operating in the automotive sector, with the goal of maximizing the success of their eCommerce on the platform. Inside the eBay Garage, visitors will find three touch screen totems thanks to which they can navigate eBay.it to learn about the wide range of parts and accessories for two-wheelers, both new and second-hand, and find everything they need to cultivate their interest and take care of their motorcycles.
Following the fil-rouge of passion for two wheels, the eBay Garage will this year wear the colors of the Mooney VR46 Racing Team, of which the marketplace is an Official Partner. In the exhibition space, fans will find a real "physical showcase" of the VR46 online store, they can shop and be involved in many moments of entertainment.
In addition to the items for sale, thanks to the partnership with the VR46 MotoGP team, a show bike of the team and the VR46 official car simulator will be on display, which will be available to all those who want to try to beat Valentino Rossi's record and receive an eBay gadget. There will also be a photobooth at the booth to take a souvenir snapshot.
Special guests, including drivers and former drivers of international stature, are also expected at the eBay Garage. Outside the booth, eBay will also star in the outdoor Mainstage, with several moments of attraction and engagement for the public.
For Giacomo Casartelli, Executive Director of EICMA, "the presence of an international player like eBay is certainly a source of satisfaction. It is a young, very dynamic and constantly evolving reality: the decision to return to EICMA represents for us a confirmation of how attractive the stage offered by our event is and how effectively it lends itself to be a driver of cross-cutting opportunities that we write with our exhibitors. Today EICMA is a modern communication platform that is now indispensable for the supply chain related to the two-wheel industry."
Martina Colandrea, Categories Director B2C & C2C of eBay in Italy says, "We are very happy to be again at EICMA, an international context that hosts the trends of the motorcycle world and connects brands, operators and enthusiasts. As a 'marketplace of passions' we embrace all the interests of our Community and two wheels are among the most followed. At the eBay Garage visitors and enthusiasts will be able to see the breadth of our catalog up close, and professional operators will have the chance to learn about and explore the business opportunities offered by our marketplace."