EICMA presents EICMA’S ROADS. An exclusive collection of non-fungible tokens (NFT). Ten unique digital rarities that mark the entry of the International Two-wheeler Exhibition into the Web 3.0. Also, thanks to the ancient roots of the longest-running exhibition event in the world, the opening collection of the EICMA NFTs is a journey across the 79 editions of EICMA over hundred years. The collection projects the event into the future of the web. Ten of the most significant posters of the exhibition become respectively ten unique videos, which tell and cross the two-wheeled history of EICMA and of Italy.
“Our EICMA EFFECT aims to never rest on the gained leadership, on the contrary, we force ourselves to always look ahead and speak to the youngest. Hence the idea of approaching the property's web. We begin gradually, trying to contribute to the dissemination of the blockchain technology, and by entering this macro-ecosystem in an intelligent way and also to provide new development opportunities for EICMA , but, above all, for our exhibitors and our industry". Pietro Meda, President of EICMA S.p.A.”
Pietro Meda, Presidente di EICMA S.p.A.