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EICMA is the leading global platform for the two-wheel industry, a trade show capable of generating tangible value for companies by delivering international visibility and measurable business opportunities. The success of recent editions, marked by record-breaking numbers of visitors, qualified professionals, media, and stakeholders, confirms the strength of a format that is both current and closely aligned with market needs.
Looking ahead to EICMA 2026 (3–8 November), the organization is further strengthening its commitment to enhancing the exhibition experience, continuing to invest in advanced services and networking tools designed to maximize exhibitors’ return on investment. Its dual B2B and B2C nature enables companies to engage effectively with both international and domestic decision-makers, as well as with an ever-growing, younger, and highly engaged community of enthusiasts.
EICMA also continues to enhance its appeal by expanding media visibility, including through the production of special formats, the introduction of new thematic areas, and an increasingly rich and exciting MotoLive outdoor area.
Exhibiting at EICMA means choosing to take center stage on a truly unique global platform.
Press entrance: 8:30 am - 6:30 pm
Trade visitors: 1:00 pm - 6:30 pm
Press and trade visitors: 8:30 am - 6:30 pm
Press, trade visitors & public 9:30 am - 6:30 pm
EXHIBITORS
BRAND from 50 countries
COMPANIES present for the 1st time
From Italy
From the rest of the world
JOURNALISTS from 74 countries
From Italy
From the rest of the world
Trade visitors from 167 countries
From Italy
From the rest of the world
Visitors of 148 different nationalities
Average age of ticket purchaser
Web page viewed
Impression Facebook
01/10/25 - 30/11/25
Impression Instagram
01/10/25 - 30/11/25
Dear Exhibitor,
we draw your attention to reiterate that no external agency is authorized to propose and/or receive advertising in catalogues or guides in the name and/or on behalf of EICMA Spa. All promotional initiatives of this nature are carried out directly and exclusively by EICMA Spa.
We learn that some companies/organizations contact the Exhibitors of various Events by offering paid advertising in virtual catalogues that can be consulted on their websites, using the names of Fairs, Italian trade fairs and Exhibition Companies.
EICMA Spa has never authorized any of these companies to use their trademarks and other data, and is completely unrelated to the activity carried out by them. In case you receive forms/contracts from third parties that are not EICMA Spa, we recommend you to read all the conditions very carefully before signing any purchase as it would have no value or commitment for EICMA Spa. The above-mentioned companies also provide forms that are submitted as a request for data confirmation for free inclusion in online guides. The form presents itself with the name of our fair, but is in no way connected to our events or its organization!
From a cursory reading, it might be overlooked that submitting forms with the correct information is equivalent to signing up for a paid listing. We invite our exhibitors who receive a similar proposal to pay the utmost attention, carefully reading the characteristics of the document, in full awareness that it is not a simple “data update” but rather a “paid data update”.
In these offer letters, the above-mentioned companies use the names of Italian and foreign events - including EICMA Spa.
In this regard, we would like to clarify again that the above-mentioned Companies have NEVER been authorized by EICMA Spa to use the name and/or logo, much less the data relating to the exhibiting companies, and have NEVER been entrusted with collecting advertising on behalf of EICMA Spa.
EICMA Spa is totally unrelated to the activity carried out by the above-mentioned companies and is in no way responsible.
Registration is online. Please access the Exhibitor Portal using the company code provided in the email sent by the Organizational Secretariat