This year once again, there will be something for everyone, and for all ages. From the road demo rides of the Touring Experience to the track sessions of the Track Experience, and the off-road thrills of the Off-road Experience, created for those who live for knobbly tyres without compromise, plus special areas featuring brand-new content.
There will also be plenty for younger generations, in collaboration with the Italian Motorcycling Federation: from first experiences with EICMA For Kids, to Area 51 for younger riders, and Hashtag 125 for those ready to move up to the next level. A complete journey to discover the new models from participating manufacturers and grow on two wheels.
Admission will be free, as will the test rides offered by the various brands. Only the track sessions will be charged for, with proceeds going to charity projects. The participating brands will be revealed soon… and anticipation is already sky-high.
Anyone who loves two wheels won’t want to miss it: EICMA RIDING FEST will once again deliver unforgettable thrills!
Read below for more information on each individual experience and to discover the full programme of EICMA RIDING FEST 2026.