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November 4 and 5 only for press and foreign and italian trade visitors.

Ultime News

Panorama d’Italia

2 April 2014 |

The passion for 2 wheels arrives in Reggio Calabria with the project Panorama of Italy at the EICMA which has acceded. Ten stages throughout the peninsula, to tell the best country and all forms of excellence in the area through

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100 years of passion

13 February 2014 |

100 years of passion; 100 anni di passione; 100 Jahre Leidenschaft; 100 ans de passion; 100 años de pasión

EICMA, the World Motorcycle Expo, presents the international advertising campaign for 2014.

Milan, 13 February 2014. The Palazzo della Permanente, in Milan,

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EICMA takes to the track with the first round of the 2014 Italian International Motocross Championship

3 February 2014 |

The World Motorcycle Expo is title sponsor at the Le Dune track in Sardinia, for the official inauguration of the motocross season.

Riola Sardo, 31 January 2013. In the wake of last year’s programmes, Confindustria ANCMA, the National Association for

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EICMA 1914 – 2014

30 January 2014 |

Video animation by: StudiosN | Communication Design –

EICMA, the World’s biggest Motorcycle Exhibition turns 100

Focus on calling the attention of the institutions to the 2-wheel vehicle sector. Initiatives and projects to take place throughout the year, culminating

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Two wheels: slight recovery

13 January 2014 |

Two wheels market in 2013 closed up with a minor decreasing than the same period in 2012. Positive evidences are given by the increasing of the motorcycle sales that reached +6,2% bringing the general loss to -4,2% only. Scooters and

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Class of Freedom: a calendar all about the values, the beauty and fascination of motorcycles

6 December 2013 |

A high-profile photographic project looks to young people as the riders of tomorrow and becomes a communication tool for the entire sector.

Milan, 6 December 2013. A school, a teacher, young students, passion, freedom and respect for two-wheel vehicles: these

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EICMA 2013 numbers

11 November 2013 |

Great influx of visitors, excitement among trade operators, and authoritative representatives from the institutions, all contributed to confirming the roles of both Italy and EICMA as a unique model of excellence for two-wheel vehicles.

Milan, 11 November 2013. “The results

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