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82nd International Two-Wheeler Exhibition

4th - 9th november 2025. milano rho - fiera

EICMA - An international stage unique in the world and a marketing and communication tool capable of projecting companies onto the global market, it confirms its leadership as a privileged trade fair and networking event. A great success achieved in the 2024 Edition, also demonstrated by the performance of all the indicators and the numbers of overall attendance, of the public, media, technicians and operators.

The exhibition offering and the b2c proposals are always dynamic and attractive and have been enriched over the last few years with thematic areas such as the Gaming area and those dedicated to Start-up and safety.
Alongside these exclusive contents, promoted with a renewed communication effort, the special initiatives during the exhibition and the digital activities developed through EICMA's social profiles and web pages stand out, as well as all the entertainment and racing activities hosted in the outdoor area of ​​EICMA MotoLive, which in 2024 was able to count on the presence of true motorsport legends and exclusive live television coverage.

To further enhance the b2b nature and encourage networking activities, we include among the innovations of the next edition the possibility for trade visitors to access the event early in the afternoon of Tuesday 4th; in addition to the closing time which will be extended to 7.30 P.M. on Tuesday 4th and Wednesday 5th November.

Measurable prerogatives and opportunities, which will once again become dominant for the 2025 edition in a logic of continuous evolution of this event, where the focus is the satisfaction of exhibitors and the public of EICMA.

NEWS 2025 EDITION

NEW ENTRY FOR TRADE VISITORS
TUESDAY 4th - Trade visitors will be able to enter from 1 P.M.

EXTENSION OF CLOSING TIME
TUESDAY 4th and WEDNESDAY 5th - Closing at 7.30 P.M.

18 YEARS OLD MINIMUM AGE FOR ENTRY ON RESERVED DAYS
TUESDAY 4th and WEDNESDAY 5th -  Entry will only be permitted to those over 18 years of age

NUMBERS OF 2024 EDITION

EXHIBITORS

770

EXHIBITORS
from 45 countries

2.163

BRAND of which 67% foreigners

JOURNALISTS

8.000

JOURNALISTS
from 74 countries

+13%

More JOURNALISTS
compared to 2023

TRADE VISITORS

38.000

TRADE VISITORS
from 126 countries

VISITORS

600.000

VISITORS of 148
different nationalities

+40.000

VISITORS more
than 2023

37

AVERAGE AGE
of the visitor

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Modulo ESPOSITORI EN (#25)
          6-9 NOVEMBER. MILAN RHO-FIERA. | 4-5 NOVEMBER. PRESS AND OPERATORS.          6-9 NOVEMBER. MILAN RHO-FIERA. | 4-5 NOVEMBER. PRESS AND OPERATORS.          6-9 NOVEMBER. MILAN RHO-FIERA. | 4-5 NOVEMBER. PRESS AND OPERATORS.          6-9 NOVEMBER. MILAN RHO-FIERA. | 4-5 NOVEMBER. PRESS AND OPERATORS.
          6-9 NOVEMBER. MILAN RHO-FIERA. | 4 NOVEMBER. PRESS. | 5 NOVEMBER. PRESS AND OPERATORS.          6-9 NOVEMBER. MILAN RHO-FIERA. | 4 NOVEMBER. PRESS. | 5 NOVEMBER. PRESS AND OPERATORS.          6-9 NOVEMBER. MILAN RHO-FIERA. | 4 NOVEMBER. PRESS. | 5 NOVEMBER. PRESS AND OPERATORS.          6-9 NOVEMBER. MILAN RHO-FIERA. | 4 NOVEMBER. PRESS. | 5 NOVEMBER. PRESS AND OPERATORS.
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