EICMA: DUCATI’S CENTENARY TAKES CENTER STAGE AT THE INTERNATIONAL TWO-WHEELER EXHIBITION

At the 84th edition of EICMA, November 5–8, an exhibition dedicated to the Borgo Panigale-based manufacturer

Ducati has chosen EICMA to celebrate its centennial. At a press conference held today in Borgo Panigale, where Ducati kicked off the celebrations for this historic milestone—in the presence of Adolfo Urso, Minister for Enterprise and Made in Italy; Michele De Pascale, President of the Emilia-Romagna Region; and CEO Claudio Domenicali – the Borgo Panigale-based manufacturer announced a comprehensive plan of initiatives that will culminate at EICMA 2026.

As part of the 84th edition of the trade show, scheduled to take place at the Fiera Milano Rho exhibition center from November 5 to 8, Ducati will take center stage with an exhibition dedicated to its first 100 years. This exhibition will be held within the world’s most important trade show for the sector, which has always served as a benchmark for the industry and an opportunity to connect with professionals and the international motorcycle community.

This presence takes on special significance within the framework of the celebrations announced today and confirms EICMA’s value as a global platform capable of hosting and highlighting the most significant moments in the history and evolution of the sector.

“Ducati’s decision to celebrate and conclude its centennial celebrations at EICMA is a source of pride for us,” says Paolo Magri, CEO of EICMA. “It is recognition of our event’s central role as a global stage for the motorcycle industry and its ability to showcase the extraordinary excellence of Italian-made products. Welcoming an icon like Ducati—alongside all the national and international industry leaders we host—at such a significant moment in its history further strengthens EICMA’s international standing and the deep connection between innovation, industry, and Italian motorcycling culture.”

With this initiative, EICMA reaffirms itself not only as a showcase of excellence for the sector’s latest innovations, but also as a privileged venue where tradition, innovation, and industrial identity converge, conveying the value and vision of Italian-made excellence to the world.