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EICMA expands its ecosystem of events and introduces the EICMA Riding X Fest, a brand-new appointment entirely dedicated to the world of specialist off-road motorcycles. The event will take place on September 19 and 20, 2026 at the Max Land Mx Raceway Park and represents a natural evolution of the experience developed with the EICMA Riding Fest.
With the claim “You’ve seen plenty—now it’s time to try them Off-Road,” the new format—the third within the EICMA world—was launched today from the stage of the EICMA Riding Fest in Misano. It is designed to offer enthusiasts and the public an immersive, hands-on experience: not just seeing motorcycles, but testing them directly in an environment purpose-built for motocross and enduro.
The creation of the EICMA Riding X Fest stems from an in-depth strategic reflection on the off-road segment, currently one of the most dynamic and rapidly evolving areas in the entire motorcycle industry. The initiative is built on clear and complementary objectives: to complement the Misano event by identifying a seasonality more aligned with the usage patterns of the off-road segment; to specifically enhance specialist enduro and motocross; and to attract new enthusiasts—especially younger generations, who are increasingly drawn to direct, technical, and highly engaging experiences.
EICMA Riding X Fest positions itself as a highly experiential event, where participants can test the latest models on dedicated tracks, meet brands and industry professionals, riders and motorsport legends, learn new skills, and enjoy shows and educational moments—experiencing the adrenaline of off-road riding firsthand. The choice of Chignolo Po as the venue, with its technical and logistical features, ensures an ideal setting for dynamic activities, on-track testing, and community gathering for an ever-growing and diverse audience.
With this new initiative, EICMA confirms its role as an international benchmark—not only as an exhibition platform, but also as a driver of development, innovation, and active engagement for the entire two-wheel industry.
