Ariete project, buying becomes an act of kindness

According to Ariete, the Varese-based manufacturer active in the production of goggles and grips, it is no longer acceptable for a company to take care of its own microcosm only, but it’s time to open up to the whole ecosystem and its inhabitants with concrete facts. The project that the brand will launch at EICMA show is following this path. What is it about? With the aim to support non-profit associations (chosen by the customer) all the purchases on ariete.shop website will generate a 2% charitable donation, all managed transparently up to the final recipient. What’s more, the customer can suggest favourite association and charitable initiatives, share contents on Social media, win instant prizes and partecipate to a final draw, which will produce… additional resources to donate to people in need of assistance.
For further info, visit Ariete/Sandro Mentasti at EICMA 2022, Hall 22 Stand C47.