Dunlop’s presence at EICMA provides the perfect platform for it to debate on exciting plans for 2024 and beyond with dealers, partners and riders across the motorcycle industry. But that's not all. At the Milan Show, the British company will showcase its full Trail line-up, including the newest addition Trailmax Raid, Dunlop’s first 50/50 on/off-road tire. Also on this occasion, Dunlop will have the chance to celebrate one of the most successful motocross seasons ever with its clean sweep of all AMA Supercross and Pro Motocross titles since 2010 and FIM Motocross World Championship and Motocross of Nations race wins. In that regard, new soft-mid Geomax MX34 will feature as part of Dunlop’s wider motocross and off-road racing tire range. Lastly, at the brand's stand (Q68), located in Hall 24, a number of brand ambassadors will be available for signing sessions.