Consistent and important are the returns among the manufacturers, but significant are also the new presences: in fact, more than 20% of exhibitors have decided to participate and showcase at EICMA for the first time the fruit of their own investments.
Kick off today, with the exclusive press day reserved for the media, while on Wednesday entrance is reserved for the tens of thousands of already accredited industry operators, journalists and communication professionals. A two-day event with over seventy official press conferences, product presentations, conferences and visits by institutions, events at the stands, networking activities and business meetings, confirming the b2b nature and institutional value of EICMA.
From Thursday, Nov. 10 to Sunday, Nov. 13, space is given to the general public of enthusiasts with all the successful elements of the event: novelties, previews, entertainment and the visits of riders and showbiz personalities. The most apt alchemy to arouse again that EICMA EFFECT caused by the experience of visiting inside and outside the pavilions. And precisely the MotoLive outdoor area will still be one of the most adrenaline-pumping free attractions at EICMA with acrobatic runs, entertainment, live shows, motorcycle races in the offroad arena and the presence of national and international riders. The outdoor spaces will also host motorcycle test areas, eBike test rides and other initiatives promoted by exhibitors. Also among this year's novelties will be a real photo booth, where visitors will be able to have their portrait taken in the expression that best represents and tells about their EICMA EFFECT and keep this memory forever.
Finally, thanks to the strategic collaboration and support of ITA the Italian Trade Agency, the public will find among the various proposals for visits also a special area dedicated to the most innovative Italian start-ups in the sector, a unique opportunity for young entrepreneurial realities to enjoy the visibility offered by the Exhibition and to project themselves on international markets.
PAOLO MAGRI, PRESIDENT OF CONFINDUSTRIA ANCMA (NATIONAL ASSOCIATION OF BICYCLES, MOTORCYCLES AND ACCESSORIES) AND CEO OF EICMA S.P.A.
"EICMA is the right place at the right time. In a very challenging period for the mobility industry, this edition still confirms itself as an open, forward-looking and never self-referential international stage, also strong in the primacy of our country. In fact, Italy concentrates 38% of the registered vehicles of the main European markets, the desire for two-wheelers is very high, the motorcycle industry, with a value of 5 billion euros, represents excellence, in the eurozone it is the first country in terms of production and even that of the cycle is at the top of the Old Continent."