At EICMA 2021, Yamaha Motor will be celebrating its successful sporting partnership with Valentino Rossi with ‘One More Lap’, an unmissable event promoted by the Japanese manufacturer. The legendary MotoGP hero from Tavullia will be invited to take ‘one more lap’, the lap of honour, together with fans and motor enthusiasts at the Milan event. The date is set for the early afternoon of Thursday, 25 November in the MotoLive Arena of EICMA, which houses the racetrack of the most important exhibition for the motorcycling sector. EICMA is scheduled to take place this year from 23 - 28 November in the exhibition centre of Fiera Milano in Rho.
One More Lap will be a special last opportunity to pay tribute to Valentino Rossi and recapture all the emotions he has experienced during his long career with the Yamaha brand. It will be a metaphorical last lap on which The Doctor's fans will be able to meet him live and look back with him at the crucial moments of his career as well as relish the anecdotes and trivia from his 16 years of challenges and successes.
Yamaha’s initiative will also mark Valentino Rossi's debut appearance at EICMA. He will travel to the centenary exhibition to be celebrated and greeted by the public at a unique occasion that is destined to become a memorable moment for the nine-time World Champion and EICMA itself. The live meeting scheduled for the 78th edition of EICMA will take place just a few days after the Grand Prix event at the Ricardo Tormo circuit in Valencia, which will see Rossi compete in the last official race of his legendary MotoGP career.
The special Yamaha One More Lap event, which has been made possible thanks to the support of EICMA, will take place in the open air and in full compliance with the current distancing regulations. Access to the event area will be limited and free of charge. If you would like to be one of the lucky ones to secure an exclusive ticket to One More Lap, all you have to do is purchase your ticket for Thursday 25 November on the official EICMA website http://www.eicma.it and then follow the instructions for participation, which will be published in the coming days on the EICMA website and on its social media platforms.