Building on the success of the format already seen in Lombardy's public squares, EICMA FOR KIDS returned for the second edition of the EICMA RIDING FEST with a refreshed program dedicated to children aged 6 to 12, developed with the exclusive support of FMI – the Italian Motorcycle Federation.
In the specially set-up paddock area, certified instructors welcomed young riders and guided them through an engaging introduction to motorcycling and safe riding fundamentals.
All participants, accompanied by at least one parent, were provided with full technical gear free of charge, ensuring an exciting and safe experience—an unforgettable memory for many families.
Participating brands included: T-Moto, Yamaha, Honda, and Red Moto.