The TOURING EXPERIENCE was the most extensive and significant multi-brand offering during the three-day event in Misano. It gave enthusiasts the opportunity to test most of the latest models from the various brands participating in the EICMA RIDING FEST.
Demo rides took place on a selection of routes adjacent to the Misano World Circuit and followed a shared schedule across all manufacturers (approximately every 45 minutes).

The tours were held on public roads and were led by a front rider, who had to be followed throughout the entire riding experience. Each ride lasted up to a maximum of 30 minutes. The demo rides were free of charge and could be requested and activated directly on site at the respective brand desks, while available vehicles lasted.

To participate in a test ride, it was mandatory to present a valid A-class license (some models were also available for A2 license holders), along with a helmet and proper protective riding gear.

The following brands took part in the experience:
Aprilia, Moto Guzzi, Etriko, SWM, Voge, CF Moto, Triumph, Zero Motorcycles, Fantic, Morbidelli, Mondial, Kove, Harley-Davidson, Kawasaki, Benelli, BMW, Yamaha, Zontes, Beta, KTM, Husqvarna, Honda, Suzuki, Royal Enfield, and Ducati.