The countdown to the 83rd International Two-Wheel Exhibition officially begins today with the opening of online ticket sales for EICMA 2026, taking place at Fiera Milano Rho from 5 to 8 November, with 3 and 4 November reserved for the press and industry professionals.
Tickets are now available exclusively through the official website, www.eicma.it, the event's only authorised ticket sales channel. As part of the launch promotion, visitors can purchase admission tickets for €15 instead of €20 until 12:00 pm (CEST) on Tuesday, 15 September, plus a fixed €1.50 booking fee.
The opening of ticket sales officially marks the start of the journey towards EICMA 2026, a programme of special initiatives that will accompany enthusiasts, companies and industry professionals all the way to the November exhibition. A key milestone along this journey will be EICMA Riding X Fest, taking place on 19 and 20 September at Max Land MX Raceway Park in Chignolo Po (Pavia). This brand-new event, entirely dedicated to the world of specialist off-road riding, will offer free admission and give visitors the opportunity to test the latest motocross and enduro models from leading manufacturers while enjoying an immersive off-road experience, further building excitement ahead of the International Two-Wheel Exhibition.
The 2026 edition will be supported by the communication campaign "Always the first time. Every year, a discovery.", portraying EICMA as the place where the global two-wheel industry comes together each year to unveil new products, technologies, innovations and trends that will shape the future of the sector. Once again, the halls of Fiera Milano Rho will host the latest launches from the world's leading manufacturers, world premieres, meetings with key figures from the motorcycle industry, and a comprehensive programme of events and initiatives designed for companies, trade professionals and the general public alike.
To further enhance the visitor experience and promote increasingly sustainable mobility, EICMA will once again provide access to more than 13,000 free parking spaces across 11 ATM park-and-ride facilities located along Milan's main public transport lines. This service, available on Saturday 7 and Sunday 8 November, can already be reserved free of charge during the ticket purchase process, subject to availability.
Further information is available at www.eicma.it and through EICMA's official social media channels.
MEDIA NOTICE
The online press accreditation system for EICMA 2026 will open on Tuesday, 8 September 2026, in the MEDIA section of the official event website.
